The Future of Video Sharing Research and Study

If you're in the business of technology and the internet, you may be interested in some true blue research results conducted comScore on the future of video sharing and streaming media. With the influx of web advertising, there has also been an influx of (much needed) high quality internet research and study. If you want to stay on the top of this ever changing industry, you should stay on top of what the people (your potential audience, traffic, clients) are doing with

The studycomScore conducted was the Video Metrix service of U.S. video streaming activity of up-and-coming video-sharing sites. The study examined six video-sharing sites that did not make the top 10 U.S. video properties for the month, but reveals that French site Dailymotion.com had a particularly strong position in the U.S. video-sharing market in April 2007

Wondering what the next big company will be in the industry of web video sharing? Well, according to Eric Hunter, comScore's executive vice president,

"There's been a great deal of speculation in the marketplace about which site is the next YouTube, and each of these next-tier sites has a particular draw... Dailymotion.com is stating the strongest case at the moment, both domestically and internationally."

Here's some details on the report

Selected Video-Sharing Sites (Total U.S. - Home/Work/University Locations April 2007)
Property	Unique Video Streamers (000)	Video Streams Initiated (000)	Minutes Per Streamer
Dailymotion.com	4,729	49,335	59.7
Metacafe.com	3,738	33,183	15.1
Break.com	3,138	32,164	16.8
Heavy Networks	2,619	5,964	3.2
Revver.com	2,607	8,719	5.4
Veoh.com	1,847	14,554	104.2
Source: comScore Video Metrix

I have personally come across an interesting video and media sharing website, called The News Room. It's too much to describe here, check it out for yourself: The News Room Video Sharing

For more information on the study conducted, statistics and more quotes from Eric Hunter, visit the Research Brief Blog

External Link Resources

thenewsroom.com
www.blogs.mediapost.com/research_brief/

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Intel Inside Partners Google In Marketing Plan

Intel Inside is the world's largest microprocessor supplier, providing computer "insides" to resellers and private licenses. Like any good manufacturer, they had their own way of assisting their resellers and licensees in marketing the products that often go unnoticed and less understood than say, a 22" flat screen monitor. This included the ability for resellers to use their funds to purchase "gift-like" products with the intel logo and their purchasing agent, like pens, cups and mouse pads.

Intel is now partnering with Google to offer the resellers an entirely new marketing suite that gives them ability to conduct marketing campaigns using Google Adwords. Sounds simple, right? Well, if it were simple it would be much of partnership. Google is offering an interface that eases the resellers in purchasing campaigns, creating templates, managing their marketing initiatives and more.

The bigger picture here implies Google shift into a major hardware industry. Their reputation for sticking with what works and improving upon it without changing pace too much is also prevalent. The partnership still requires Google to customize their Adwords marketing products and also to create a whole new PRODUCT for the "Intel Inside" reseller and licensee program.

While this merger is certainly not as juicy as say, Google's consumption of YouTube, it is still going to manifest some change within industries. As the new product emerges and goes into execution on April 29, more companies may want in. I don't just mean microprocessor companies...Any product manufacturer that largely depends on it's resellers and licensee marketing to succeed will have interest!

Read the article on CNET News Here: Google Partners with Intel Inside Marketing Plan

Personal Story: No One Uses Social Bookmarking!

You'll have to start at this story if you haven't read it yet. It was too long to put in one post!

Americans Say Web Is Useless

Personal Story: "Social Bookmarking Sites Are Useless"

Here's a story for you. I had a client, venture capitalist who thought he was really in on the internet and it's new technologies. Under his suggestion, wanted me to start bookmarking some of his articles through social bookmarking sites. So, I created some accounts and began to bookmark his articles, and other relevant articles to his industry.

One day passed, and he said that there was really no point. They weren't getting traffic because of it, and he thought about it and said, "Who really uses bookmark sites anyway? I need some PROOF"

ARTICLE CONTINUES BELOW!



I tried explaining to him the importance of natural placement, and why Google uses social bookmarking sites as a way to find naturally placed important articles, that users are already deeming important and relevant. I tried to explain that the days of "tricking" Google are slowly fading and will soon be gone. Anyway, it's another web 2.0 theory, things are difficult to explain.

So, in my own fit of geekdom pride I decided I WOULD prove it. I took 3 of his newest articles, un-indexed by Google, and bookmarked them through a few social bookmarking sites. Then, right in front of the non-believer, Googled the titles of the articles. Sure enough, his articles were indexed by at least 2 of the bookmarking sites on the FIRST page of Google, and not at all yet indexed through his website. Proof enough?

Getting Backlinks For SEO

As the world of search engine optimization is growing, and more people are trying to utilize web marketing strategies to promote their websites, so is Google's intricate algorithm changing. While many of the rules for SEO and Web Marketing have not changed, there are many new rules that are gaining a higher importance within Google's Formula for ranking sites.

One of the most important factors to consider when marketing your website are outside links. This means that there are relevant pages on the internet, that have links leading back to your website. This sounds like an easy enough endeavor, but the initiative to get these links is becoming an internet craze. Meaning, that there are those who try and find ways to cheat the forumla, but creating sites on the web that are known as "Link Farms." Google is smarter than that, and when they realize that the links are coming from these sites, your page rank will plummet. To get quality, important, Google friendly outside links, follow these guidelines:

1. FACT: Getting 100 sites with a Google Page Rank of 4 or higher is not as beneficial (according to Google's Pagerank formula) as getting 1000 links from websites that have little to no importance according to Google. In other words, get as many relevant links back to your site as possible, the page rank of the websites linking to your site are not important.

2. Your links should be surrounded by relevant content. If the link to your site is on the bottom of a page, or top, with no content surrounding it, it will hold little importance. But, getting your link inside content specific words and sentences (articles) will be the best way to gain Optimization according to Google's Page Rank Foruma.

3. H1 tags, P tags, basically all content HTML tags surrounding your link will lead to a higher page rank.

4. Offer free software or unique content that people can't get anywhere else to bring more individuals to your site, and to also encourage others to link to your site on theirs.

5. Gain outside links through Blogs. This is the most effective way of gaining many outside links into your site, set within relevant content, and positively recognized by Google's Page Rank formula. Blogitive is an innovative company that offers the service of connecting blog writers with those who want to gain outside links through the use of blogs. With over 2000 blogs in it's network, you can choose the appropriate blogs that correspond to the content within your website. You simply submit a web release with the information you want the blog writer to include in their post, the URL to link to and the Keyword phrase you would like to link back to your site. Gaining outside links that not only go back to your website, but link through a keywords phrase is the best tip to getting quality outside links through Google's Page Rank formula. If you want to increase link popularity, use Blogitive to gain outside links through quality blog writers.

Web Promotion: How to Be Mistaken for a Spammer

Are you promoting your service, website, affiliate, etc.? Web marketing is very popular right now, web advertising is even more popular. If you are involved in these industries, you are aware as to how easy it is to be coined as a "Spammer."

From digg.com's serious throw down on individuals linking to their blog, that links to another site, even non-spam is considered spam. Don't mistakenly market yourself or your website by making a deadly mistake that will deem you a spammer for life.

Here's an article describing the fool proof ways to be mistaken for a spammer, worth checking out:

Seven Ways to be Mistaken for a Spammer