The Future of Video Sharing Research and Study

If you're in the business of technology and the internet, you may be interested in some true blue research results conducted comScore on the future of video sharing and streaming media. With the influx of web advertising, there has also been an influx of (much needed) high quality internet research and study. If you want to stay on the top of this ever changing industry, you should stay on top of what the people (your potential audience, traffic, clients) are doing with

The studycomScore conducted was the Video Metrix service of U.S. video streaming activity of up-and-coming video-sharing sites. The study examined six video-sharing sites that did not make the top 10 U.S. video properties for the month, but reveals that French site Dailymotion.com had a particularly strong position in the U.S. video-sharing market in April 2007

Wondering what the next big company will be in the industry of web video sharing? Well, according to Eric Hunter, comScore's executive vice president,

"There's been a great deal of speculation in the marketplace about which site is the next YouTube, and each of these next-tier sites has a particular draw... Dailymotion.com is stating the strongest case at the moment, both domestically and internationally."

Here's some details on the report

Selected Video-Sharing Sites (Total U.S. - Home/Work/University Locations April 2007)
Property	Unique Video Streamers (000)	Video Streams Initiated (000)	Minutes Per Streamer
Dailymotion.com	4,729	49,335	59.7
Metacafe.com	3,738	33,183	15.1
Break.com	3,138	32,164	16.8
Heavy Networks	2,619	5,964	3.2
Revver.com	2,607	8,719	5.4
Veoh.com	1,847	14,554	104.2
Source: comScore Video Metrix

I have personally come across an interesting video and media sharing website, called The News Room. It's too much to describe here, check it out for yourself: The News Room Video Sharing

For more information on the study conducted, statistics and more quotes from Eric Hunter, visit the Research Brief Blog

External Link Resources

thenewsroom.com
www.blogs.mediapost.com/research_brief/

Related Technology News Posts

MySpace Takes Action Against Copyrighted Content
Viacom Sues Google for $1 Billion
The Google Youtube Merger

Myspace Takes Action Against Copyrighted Content

Myspace recently announced their implementation of a "Take Down Stay Down" function to control the posting of copyrighted content.

I've been following the Google and Youtube.com merger, through the ups, the downs the copyrights and the big business marketing initiatives. The most controversial and interesting aspects of the Google merger is that they have been facing huge copyright issues with their online videos, posing the question of whether or not this partnership was "smart."

It's true, that most industry experts predicted the copyright problems, and some even suggested it would cost Google Big money...Which it has, though hardly skimming the surface of it's growing empire.

What does this have to do with MySpace implementing copyright precautions? It's just all part of the ever growing internet copyright problems, and a foreshadow of what is to come. k?

To read some of my follow-up from the pending issues (in order, just for you!):

Google's $165 Billion Purchase of YouTube.com-High Risk Investment?

Google and Youtube Update: Copyright Infringement Issues

Google's Empty Promises for YouTube.com

Google Youtube Merger Still Below Sea Level

Viacom Sues Google For 1 Billion!

And, last but not least, my personal letter to MySpace (somewhat unrelated to copyright issues)

Dear MySpace, Enhance Our Experience Not Your Advertising Dollar

On to the story at hand,

MySpace recently took action on their specific site against copyrighted video submitted to their site.

Basic MySpace Copyright Precautions Overview:

When content is submitted copyright owners have access to ban content due to infringement upon their content's privacy. Once the content is banned from the site, any further upload of the banner content is disabled.

Pretty sweet huh?

I'm not sure what the process of banning content is, but if the content is banned too frivolously it could become a violation of freedom of speech and online freedom. I love predicting problems that may occur when big online business make copyright, security and content control changes.

So my questions are...

How easily can copyright owners ban content?

How is a copyright owner established as...well...a copyright owner, giving them this access?

If they ban content, is it taken down right away, or monitored by MySpace admin?

We will see what is to come with this new technology, whether or not Google and Youtube implement it, and if the privacy issues do come into play

Intel Inside Partners Google In Marketing Plan

Intel Inside is the world's largest microprocessor supplier, providing computer "insides" to resellers and private licenses. Like any good manufacturer, they had their own way of assisting their resellers and licensees in marketing the products that often go unnoticed and less understood than say, a 22" flat screen monitor. This included the ability for resellers to use their funds to purchase "gift-like" products with the intel logo and their purchasing agent, like pens, cups and mouse pads.

Intel is now partnering with Google to offer the resellers an entirely new marketing suite that gives them ability to conduct marketing campaigns using Google Adwords. Sounds simple, right? Well, if it were simple it would be much of partnership. Google is offering an interface that eases the resellers in purchasing campaigns, creating templates, managing their marketing initiatives and more.

The bigger picture here implies Google shift into a major hardware industry. Their reputation for sticking with what works and improving upon it without changing pace too much is also prevalent. The partnership still requires Google to customize their Adwords marketing products and also to create a whole new PRODUCT for the "Intel Inside" reseller and licensee program.

While this merger is certainly not as juicy as say, Google's consumption of YouTube, it is still going to manifest some change within industries. As the new product emerges and goes into execution on April 29, more companies may want in. I don't just mean microprocessor companies...Any product manufacturer that largely depends on it's resellers and licensee marketing to succeed will have interest!

Read the article on CNET News Here: Google Partners with Intel Inside Marketing Plan

Viacom Sues Google for 1 Billion Dollars!

See Funny YouTube Video at: Boycott Viacom

We saw it coming Google, did you? We've been trying to keep up with these massive media moguls mergers, acquisitions and popularity. You might say that the internet news enthusiasts could have predicted this coming along, but with that said, we have to assume that Google kind of knew it too.

Read some past articles,

Google and YouTube Face Copyright Infringement

Google Makes Empty Promises Concerning YouTube

Google Copyright Infringement, At Least One Lawsuit

To get an idea of some of the latter news that that has plagued Google since Google acquired Youtube.com

Well, Viacom finally laid down the law, suing Google for 1$ Billion. Wow, now that's not chump change, even for Google. And, Google is losing money on Youtube, even up until this very moment. (You can read the latest article on that if you click the link)

Internet law, while clear, is a growing facet of our world, and has it continues to complicate, grow and change, there will be some serious lessons learned. Lesson learned #1 to all those big companies looking to purchase an internet community hoping to triple your exposure and advertising dollar:

A 1.76$ billion purchase, might double in end price due to the rising interest in the internet, and you might just be the next example of a new internet smack down on laws.

Apparently Viacom was in the works of making some deals with Google concerning their all too obvious exploitation of clips, pieces and creative work from some of Viacom's major networks:
MTV, Comedy Central, VH1, Nickelodeon.

ARTICLE CONTINUES BELOW:


Turns out those "deals" fell through, and Viacom asked (for lack of a better word) Google and Youtube to remove more than 100,000 copyright owned videos from their site. Google agreed and removed the videos. Meanwhile, Viacom found over 50,000 more videos directly violating the creative copyright of their owners.

Enough is enough!

According to MSNBC, and the article I got this news from: Viacom Sues Google
Viacom is saying (all in different contexts of course):

“built a lucrative business out of exploiting the devotion of fans to others’ creative works in order to enrich itself and its corporate parent Google.”

“which is based on building traffic and selling advertising off of unlicensed content, is clearly illegal and is in obvious conflict with copyright laws.”

In Response? Google has said:

“that YouTube has respected the legal rights of copyright holders.”

“We will certainly not let this suit become a distraction to the continuing growth and strong performance of YouTube and its ability to attract more users, more traffic and build a stronger community,”

Viacom had some things to say. While they have speculated to be threatened by Google and Youtube due to their clear exploitation of the cable network's T.V. shows and pieces, they have also been taking other routes to possibly try competing with the conglomerate. In a news clip from earlier:

T.V. Networks discussing YouTube Rival

Viacom talks about this exactly.

We'll see how this works out, but just so the bad boys know, us internet geeks have been watching this train wreck come into fruition since just about day one. Poor Google, GO US! :)