Intel Inside Partners Google In Marketing Plan

Intel Inside is the world's largest microprocessor supplier, providing computer "insides" to resellers and private licenses. Like any good manufacturer, they had their own way of assisting their resellers and licensees in marketing the products that often go unnoticed and less understood than say, a 22" flat screen monitor. This included the ability for resellers to use their funds to purchase "gift-like" products with the intel logo and their purchasing agent, like pens, cups and mouse pads.

Intel is now partnering with Google to offer the resellers an entirely new marketing suite that gives them ability to conduct marketing campaigns using Google Adwords. Sounds simple, right? Well, if it were simple it would be much of partnership. Google is offering an interface that eases the resellers in purchasing campaigns, creating templates, managing their marketing initiatives and more.

The bigger picture here implies Google shift into a major hardware industry. Their reputation for sticking with what works and improving upon it without changing pace too much is also prevalent. The partnership still requires Google to customize their Adwords marketing products and also to create a whole new PRODUCT for the "Intel Inside" reseller and licensee program.

While this merger is certainly not as juicy as say, Google's consumption of YouTube, it is still going to manifest some change within industries. As the new product emerges and goes into execution on April 29, more companies may want in. I don't just mean microprocessor companies...Any product manufacturer that largely depends on it's resellers and licensee marketing to succeed will have interest!

Read the article on CNET News Here: Google Partners with Intel Inside Marketing Plan

Google Adwords Claims Click Fraud: But, What is it?

Google settled a $90 million dollar law suite for Click Fraud. Not a bad chunk of change? Here is the link to the story:


http://www.bigmouthmedia.com/live/articles/google-vs-lanes-gifts--settling-for-better-or-f.asp/3201/

But, what is click fraud, you may ask? Here's wikipedia's definition:

"Clíck fraud occurs in pay per clíck online advertising when a person, automated scrípt, or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating an improper charge per clíck. Clíck fraud is the subject of some controversy and increasing litigation due to the advertising networks being a key beneficiary of the fraud whether they like it or not."

Basically, click fraud is very serious. Big name business's like Google, Business Week, & Expedia are going to go public with their disputes and legal matters concerning click fraud.

Companies pay mega bucks to get their ads on the web, if this form of marketing becomes a threat of fraud, or illegitimate business, no one's going to pay for it!

There's an different way of advertising that some are considering as a better source. It's called ISEDN. It offers a one time flat rate. For more info on ISEDN visit:
http://www.isedn.org/