Sunday, May 13, 2007

Myspace Takes Action Against Copyrighted Content

Myspace recently announced their implementation of a "Take Down Stay Down" function to control the posting of copyrighted content.

I've been following the Google and Youtube.com merger, through the ups, the downs the copyrights and the big business marketing initiatives. The most controversial and interesting aspects of the Google merger is that they have been facing huge copyright issues with their online videos, posing the question of whether or not this partnership was "smart."

It's true, that most industry experts predicted the copyright problems, and some even suggested it would cost Google Big money...Which it has, though hardly skimming the surface of it's growing empire.

What does this have to do with MySpace implementing copyright precautions? It's just all part of the ever growing internet copyright problems, and a foreshadow of what is to come. k?

To read some of my follow-up from the pending issues (in order, just for you!):

Google's $165 Billion Purchase of YouTube.com-High Risk Investment?

Google and Youtube Update: Copyright Infringement Issues


Google's Empty Promises for YouTube.com

Google Youtube Merger Still Below Sea Level

Viacom Sues Google For 1 Billion!

And, last but not least, my personal letter to MySpace (somewhat unrelated to copyright issues)

Dear MySpace, Enhance Our Experience Not Your Advertising Dollar


On to the story at hand,

MySpace recently took action on their specific site against copyrighted video submitted to their site.

Basic MySpace Copyright Precautions Overview:

When content is submitted copyright owners have access to ban content due to infringement upon their content's privacy. Once the content is banned from the site, any further upload of the banner content is disabled.

Pretty sweet huh?

I'm not sure what the process of banning content is, but if the content is banned too frivolously it could become a violation of freedom of speech and online freedom. I love predicting problems that may occur when big online business make copyright, security and content control changes.

So my questions are...

How easily can copyright owners ban content?

How is a copyright owner established as...well...a copyright owner, giving them this access?

If they ban content, is it taken down right away, or monitored by MySpace admin?

We will see what is to come with this new technology, whether or not Google and Youtube implement it, and if the privacy issues do come into play

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