If you're in the business of technology and the internet, you may be interested in some true blue research results conducted comScore on the future of video sharing and streaming media. With the influx of web advertising, there has also been an influx of (much needed) high quality internet research and study. If you want to stay on the top of this ever changing industry, you should stay on top of what the people (your potential audience, traffic, clients) are doing with
The studycomScore conducted was the Video Metrix service of U.S. video streaming activity of up-and-coming video-sharing sites. The study examined six video-sharing sites that did not make the top 10 U.S. video properties for the month, but reveals that French site Dailymotion.com had a particularly strong position in the U.S. video-sharing market in April 2007
Wondering what the next big company will be in the industry of web video sharing? Well, according to Eric Hunter, comScore's executive vice president,
"There's been a great deal of speculation in the marketplace about which site is the next YouTube, and each of these next-tier sites has a particular draw... Dailymotion.com is stating the strongest case at the moment, both domestically and internationally."
Here's some details on the report
Selected Video-Sharing Sites (Total U.S. - Home/Work/University Locations April 2007) | |||
| Property | Unique Video Streamers (000) | Video Streams Initiated (000) | Minutes Per Streamer |
| Dailymotion.com | 4,729 | 49,335 | 59.7 |
| Metacafe.com | 3,738 | 33,183 | 15.1 |
| Break.com | 3,138 | 32,164 | 16.8 |
| Heavy Networks | 2,619 | 5,964 | 3.2 |
| Revver.com | 2,607 | 8,719 | 5.4 |
| Veoh.com | 1,847 | 14,554 | 104.2 |
| Source: comScore Video Metrix | |||
I have personally come across an interesting video and media sharing website, called The News Room. It's too much to describe here, check it out for yourself: The News Room Video Sharing
For more information on the study conducted, statistics and more quotes from Eric Hunter, visit the Research Brief Blog
External Link Resources
thenewsroom.com
www.blogs.mediapost.com/research_brief/
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