Sports Sites look for fresh ground to plow

Rivals.com was recently bought out by Yahoo.com. Rivals is a college football/high school recruiting site that has a bunch of affiliated team sites. The purchase was for around $100 million.

News Corp. owns Scout.com, Rivals.com main competitor. Interestingly, NewsCorp. reportedly offered to swap MySpace.com for roughly 25% of Yahoo.

So, in essence, these companies would be partly owned by the same company. What they want is a younger audience. Here's an idea, "lower the subscription fees!"

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