Monday, March 05, 2007

Getting Backlinks For SEO

As the world of search engine optimization is growing, and more people are trying to utilize web marketing strategies to promote their websites, so is Google's intricate algorithm changing. While many of the rules for SEO and Web Marketing have not changed, there are many new rules that are gaining a higher importance within Google's Formula for ranking sites.

One of the most important factors to consider when marketing your website are outside links. This means that there are relevant pages on the internet, that have links leading back to your website. This sounds like an easy enough endeavor, but the initiative to get these links is becoming an internet craze. Meaning, that there are those who try and find ways to cheat the forumla, but creating sites on the web that are known as "Link Farms." Google is smarter than that, and when they realize that the links are coming from these sites, your page rank will plummet. To get quality, important, Google friendly outside links, follow these guidelines:

1. FACT: Getting 100 sites with a Google Page Rank of 4 or higher is not as beneficial (according to Google's Pagerank formula) as getting 1000 links from websites that have little to no importance according to Google. In other words, get as many relevant links back to your site as possible, the page rank of the websites linking to your site are not important.

2. Your links should be surrounded by relevant content. If the link to your site is on the bottom of a page, or top, with no content surrounding it, it will hold little importance. But, getting your link inside content specific words and sentences (articles) will be the best way to gain Optimization according to Google's Page Rank Foruma.

3. H1 tags, P tags, basically all content HTML tags surrounding your link will lead to a higher page rank.

4. Offer free software or unique content that people can't get anywhere else to bring more individuals to your site, and to also encourage others to link to your site on theirs.

5. Gain outside links through Blogs. This is the most effective way of gaining many outside links into your site, set within relevant content, and positively recognized by Google's Page Rank formula. Blogitive is an innovative company that offers the service of connecting blog writers with those who want to gain outside links through the use of blogs. With over 2000 blogs in it's network, you can choose the appropriate blogs that correspond to the content within your website. You simply submit a web release with the information you want the blog writer to include in their post, the URL to link to and the Keyword phrase you would like to link back to your site. Gaining outside links that not only go back to your website, but link through a keywords phrase is the best tip to getting quality outside links through Google's Page Rank formula. If you want to increase link popularity, use Blogitive to gain outside links through quality blog writers.

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