Benefits of a Company Blog: Marketing Online

Any idea, website or online business should be taking every opportunity to market their services. While every freelance business is different, every one of them would benefit from a blog written exclusively about their services, by blog writing.

Reasons why Blogging and blog writing can enhance your online business:

1. Blog writing adds an interactive aspect to your service. Clients, users, prospective consumers can ask questions and get answers right away, simply by blogging!

2. Blog writing markets your online business in a unique and highly beneficial way. You can't afford to not use a blog as a source of marketing. First of all, with all of the blogging communities and directories out there, you might be first to get your blog up on Google's page rank, then your actual website!

3. Blog writing enhances your online business. If you don't have a professional website, a blog can act as your sole online resource to help internet saavy customers get information on your company. If your company gets Googled by someone who simply saw your office or print ad, they can at least find a site come up, instead of searching fruitlessly for your online business site, which isn't there.

4. Blogging is easy! You can start a blog through blogger very easily, with no previous internet knowledge and it looks professional and customized for your online business. It won't take any time to do, and the benefits highly outweigh the energy put into developing your blog.

One great example of a company that also has a blog associated with their services is Carolina Designs Realty, which offers Outer Banks Rentals and real estate resources, services and directories. Their site is a Google page rank of 5, and their blog is a Google page rank of 3! Which is a great page rank for a blog specified towards just one website! This offers great marketability, cross linking and helps get their online business word out in multiple ways!