Media's Collide: NBC T.V. Network--Brand New Ad Agency?

Recently there have been some attempts within the media industry to disguise ads and commercials through cleverly devised, interactive or media rich campaigns. For example, the "Brawny Man Academy" and "Meow Mix House" reality series. You can read more about that, "Media's Collide: Reality Television's Newest Segue"

But, for NBC, there's no skirting around the advertising interest, motives and dependency. They are not hiding anything, as they recently announced their own Advertising Agency, "NBC Universal Digital Studios." They are not only going to concentrate on the video medium, but also focus on mobile devices, websites, the sky is really the limit as far as advertising goes. At this day in age, the term, "Media" is becoming such a vast, muddy, mucky little term that I'm not really sure what it means. Website designers are not website designers, they are ad decorators, user psychologists. Writers are not longer writers, they are keyword scientists, Television networks are now Ad Agencies (Ad whores if you ask me...Well, if you can't beat 'em join 'em NBC must have thought.)



I say it in a negative way, but really it's just the future of media laying out the red carpet for all the new sparkling starlets of the industry. NBC is smart in that they are covering ground within the industry they are in (ahem...media...very broad here.) According to the article, Advertiser's are shaking at the conglomeration of talents. But, really, if there's money to be made in Advertising and NBC has the knowledge, talent and resources to provide the service, what took them so long to jump on board now? Funny quote from the writer, Jon Fine at the every end of his article,

"As for the ad agencies now feeling the tectonic plates rumble and the fear rising, well, nothing is stopping you guys from making like networks and creating your own programming, as some of the smart agencies have done for some time."

Check out the original article: NBC Breaks into the Ad Business