Google Adwords Claims Click Fraud: But, What is it?

Google settled a $90 million dollar law suite for Click Fraud. Not a bad chunk of change? Here is the link to the story:


http://www.bigmouthmedia.com/live/articles/google-vs-lanes-gifts--settling-for-better-or-f.asp/3201/

But, what is click fraud, you may ask? Here's wikipedia's definition:

"Clíck fraud occurs in pay per clíck online advertising when a person, automated scrípt, or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating an improper charge per clíck. Clíck fraud is the subject of some controversy and increasing litigation due to the advertising networks being a key beneficiary of the fraud whether they like it or not."

Basically, click fraud is very serious. Big name business's like Google, Business Week, & Expedia are going to go public with their disputes and legal matters concerning click fraud.

Companies pay mega bucks to get their ads on the web, if this form of marketing becomes a threat of fraud, or illegitimate business, no one's going to pay for it!

There's an different way of advertising that some are considering as a better source. It's called ISEDN. It offers a one time flat rate. For more info on ISEDN visit:
http://www.isedn.org/